GROUP RETAIL PRODUCTS & CHANNEL DIRECTOR

Our Client
Our client is a multinational company with operations in over 20 countries. With more than 90 years of experience, they’ve been a trusted partner in the construction industry, providing innovative solutions. Their expertise lies in developing, manufacturing, and marketing cutting-edge construction materials, and have one of the most comprehensive product ranges available.

Role
We are looking to place a Group Retail Products and Channel Director to lead the overall development and growth of retail product lines while delivering sustainable profitable sales growth across the company and its subsidiaries.

Tasks

Distribution:

• Ensure that products are prominent for multi-product distributors.
• Develop a distribution strategy for each country and collaborate with distributors to ensure consistent availability in retail & wholesale trade and impactful presence at retail outlets.
• Strategize to enhance the company’s branding at key retail outlets.
• Ensure all products are listed and promoted on leading e-commerce platforms.

Smart Pricing

• Regularly update the database on prices of leading competitive products and assess their strengths and weaknesses.
• Product & packaging development/upgrade.
• Display stands & in-store communication tools.
• Promotional activity and communication with consumers:
• Website, large & medium-size contractors, small contractors & applicators, periodical promotions, advertising.
• Lead, train, and develop sales managers & sales representatives in each country.
• Manage a separate retail business P&L by country.
• Market research & surveys:
• Develop a plan to conduct selective research and surveys in key countries to assess market size, company share, growth%, and end-user satisfaction.
• Business travel & online meetings
• Travel frequently to visit subsidiary countries.
• Utilize the online team’s app frequently to follow up and review progress with sales managers and other function heads.
• Bring added value by focusing on best practices specific to each channel in every country.
• Develop and implement a channel/brand/product/marketing strategy in coordination with subsidiary General Managers and Group Function Heads.
• Consider the different competitive landscapes in each country when formulating country-specific strategies.
• Coach and lead Retail Channel Sales Managers, Product Line Managers, and marketing staff at the subsidiary level. Also, manage all marketing & branding responsible managers as well as Product Line Managers and their staff at the center.
• Act as the primary owner for a separate marketing budget for the retail business covering advertising & promotions, research, exhibitions, product and packaging development, product catalogues, display & POS materials, etc.

Profile & Background

• A bachelor’s degree in marketing and finance is preferred.
• 15+ years of experience in retail sales & distribution with a successful track record across multi-countries in the MEA region.
• Extensive business development experience showing significant growth in the assigned regions.
• Successfully leading teams in multiple countries.
• Strong proficiency in Microsoft Excel and PowerPoint. Familiarity with SAP is a plus.
• Fluency in both oral and written English and Arabic is a must. French is an added advantage.

Other

• Highly competitive package
• Travel to the MEA region on a regular basis.
• Based in Amman, Jordan.

CONFIDENTIALITY

TRAC does not share any personal or role-related information provided by candidates or clients with a third party unless explicitly authorized to do so. Candidates are not permitted to share any information provided by TRAC employees or clients unless authorized to do so in writing.